Marketing Communications

B2H: The Era of business to Human

Whether you’re B2B or B2C, today’s world requires an integrated communication strategy that humanizes your brand from the inside out, inspiring employees to deliver exceptional value to your customers. Welcome to B2H.

Communicate with Intent
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Branding & Storytelling

Today’s consumers connect with brands that tell a compelling story on their purpose to influence, affect change and move big ideas forward. You need to stand for something more than making money. Defining your “why” unites employees and customers.

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Marketing Strategy

Content-driven experiences help your brand to connect with the people that matter, gain their attention, then engage them in a process that leads to action. Building the right content for each stage of the buyer’s journey is central to a funnel strategy.

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Demand Generation

Most of the early buyer’s journey happens without human interaction. According to CEB, 57% of the purchase decision is made before engaging with a sales representative. Sales and Marketing efforts must unify on a single content and experience strategy.
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Employees

Employees are your single most valuable touchpoint because they’re highly trusted. According to LinkedIn, content shared by employees has 2 times the engagement rate of content shared by a company.

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Product Development

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole,” said Harvard’s Theodore Levitt. Product development starts with understanding your clients’ problems then delivering a solution that makes their lives better.
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Media & Public Relations

In an era where lies spread faster than truth, protecting your organization’s brand and reputation is a 24/7 job that requires speed, agility and credibility. Pre-emptive Public Relations builds goodwill before a crisis strikes, softening the fallout.

Web Development

Mobile first is quickly becoming mobile only. With consumer expectations higher than ever before, every business must think like a tech company to deliver seamless and efficient mobile experiences that people want. Apps and mobile web must align.

John C. Brown

John C. Brown

Marketing Communications Consultant

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