Web Development
Mobile First Soon Will Be Mobile OnlyA person’s thumb will most likely navigate the first impression with your brand. If a brand’s mobile site doesn’t give an app-like experience, people look for another that will. Click below to see how a mobile crop guide brought farmers important growing advice to their fingertips in the field.
How your site performs on a smartphone matters
%
Link mobile site APPEARANCe to brand perception and value
Recent Google research shows a mobile site that’s slow or hard to navigate impacts a person’s perception of a brand, with over half of people saying they look poorly on brands with mobile sites that are not designed for smartphones.
%
Won't buy from a mobile site with poor navigation, function
Investing in a mobile-optimized website is the number one way to improve customer experience and the first impression you make with customers. Nearly half of people won’t consider purchasing from a brand with a poorly designed mobile site, Google finds.
of top 50 news sites mobile traffic exceeds desktop visits
It’s not just how it looks. Speed matters too. Google has started to penalize sites with poor mobile loading performance in their search results. Optimizing your images and having the right web hosting are two ways you can improve performance.
%
increase in Unique page views
Case Study: US Borax Agriculture
Rio Tinto Borates is a global leader in the supply and science of borates and refined boron, an essential micronutrient that affects crop yields worldwide.
- Educate consumers about the value and cost-effectiveness of refined boron supplementation.
- Communicate the benefits of premium Borax products over competitive materials.
- Protect established market share while staking a claim in growing regions.
Mobile Crop Guide and Interactive Tools
With a benefit-focused message, relevant educational content, interactive tools, and increased visuals, the new site immediately saw a leap in performance:
- After the launch of the redesigned microsite, pageviews for the agricultural brand (as compared to the previous Agriculture pages on the Borax site) increased 255%.
- Unique pageviews shot up 223%.The average time that visitors spend on the site increased 9.3%.
- Bounce rate decreased 23.49%.
- Engagement with resource content increased more than 523%.
- Many key product pages saw more than a 375% increase in visits.
Case Study: UNS Energy Account Manager
UNS Energy serves more than 600,000 gas and electric utility customers through its Arizona-based companies, Tucson Electric Power and UniSource Energy Services.
The company implemented Oracle’s Customer Care & Billing system to manage the end-to-end meter to cash process, while automating more than a dozen web-based customer self-service functions.
I served as a lead strategist on the user interface, working closely with our internal web developers and IT infrastructure and security teams. CC&B includes an embedded customer relationship management system as well as robust rating and billing engine for smart metering capabilities.
The automated customer self-service actions save $400,000 in operating costs for every 100,000 work units.
I also led the marketing campaign announcing the launch of the Account Manager and redesigned website, which includes more than 1,200 pages.
Our digital marketing strategy led to 31% increase in web traffic, 55% of customers registered users and 500% increase in social audience.
.
John C. Brown
Marketing Communications Consultant
Get In Touch