20 Mule Team Borax Agriculture Microsite
Rio Tinto Borates’ 20 Mule Team Borax Agriculture division provides refined boron to crop growers around the globe, from the cornfields of Iowa to the coffee crops of Brazil. The primary differentiating feature of agricultural Borax products are their level of purity, courtesy of a meticulous refinement process carefully developed over the company’s 150-year history.
Rio Tinto Borates (US Borax), a global leader in the supply and science of borates and refined boron—an essential micronutrient that affects crop yields worldwide
Challenge
- Educate consumers about the value and cost-effectiveness of refined boron supplementation
- Increase brand awareness of Borax agricultural products
- Communicate the benefits of premium Borax products over competitive materials
- Protect established market share while staking a claim in growing regions
Solution
Build a Borax Agriculture microsite to provide measurable, immediate, brand-agnostic value for growers and agronomists. Provide interactive tools and product information to highlight Borax’s high ROI. And cement Borax’s reputation as a visionary leader in the agricultural industry.
Benefits
- 255.0% increase in page views
- 9.3% increase in average time on site
- 23.5% decrease in bounce rate
- 117.0% increase in sales volume (global)
- 123.0% increase in revenue (global)
- 215.0% increase in sales volume (Brazil)
- 43.0% increase in revenue (Brazil)
2018 Gold Key Awards from BMA Colorado, Apps, Tools and Demos
