When UniSource Energy Corp CEO Paul Bonavia was chair of the United Way Campaign for southern Arizona, he asked me to manage both the internal and external marketing campaign for UW. Here is a sample of the stand ups of Paul that were used at community events and the bus stop shelter advertising.
The Southern Arizona chapter of the United Way had suffered negative publicity for letting its administrative costs get too high, reducing the amount of funding passed through to the nonprofits it supports.
The print, radio and TV ad campaign featured prominent business leaders to demonstrate that UW had restored trust in the community under its new leader, CEO Tony Penn.